In an environment where change is the only constant, the Canadian rental industry has evolved dramatically over the past eight years, rendering conventional wisdom obsolete. This presentation will explore how the convergence of increased supply, and shifting renter demographics has created a complex market where the old ways of decision-making no longer suffice.

Attendees will learn how data has become an indispensable tool for navigating these challenges, providing real-time insights that enable industry professionals to stay ahead of trends, optimize operations, and maximize returns. By shifting from anecdotal evidence to a data-driven approach, this presentation will demonstrate how to effectively respond to market changes, adapt strategies, and ensure sustainable growth in a rapidly transforming industry.

Whether you're looking to better understand renter motivations, refine your pricing strategy, or anticipate the future, this session will provide you with the knowledge and tools available for success.